Here's how we took his business from 4 leads a month to 45+ — adding individual services one at a time, only when his business was ready. No package required. No upfront commitment.
📖 An illustrative composite based on how we work with East Texas roofers. Mike adds each service the month his business is ready for it — never before.
"I'm good at roofing. I'm not good at the internet stuff. Thumbtack feels like I'm renting my own customers — paying every time they show up. And I know my neighbors don't even know my business name."
— Mike, when he first called us
Each month we ship something. Some months Mike adds a new service. Most months we just run what's already working.
The House Special activates. We build everything Mike needs to be findable online. Cost to Mike: $0.
Week 3: website live. Week 4: Google profile starting to surface in local searches. He hasn't paid us a dollar.
No new services. We just keep running what's working. Cost to Mike: still $0.
His Google profile starts showing up in map-pack results for nearby towns. First 3 calls come in directly from Google — not Thumbtack. Two of them close.
Organic is humming. Mike wants to test paid channels with the lowest-risk option first. Google Ads — high-intent searches like "roofer near me" and "roof leak repair Coldspring." If it doesn't work, he drops it next month.
Google Ads ring the phone the same day. Three days in, he books a $11k metal roof job from a Google Ad click. He stops worrying whether to keep the service.
Google Ads proved that paid channels work. Mike sets a $3,000/mo Facebook ad budget — about 5% of his recent revenue. We handle creative, targeting, daily optimization.
Facebook ad creative — a before-and-after of a wind-damaged metal roof — pulls in 28 inquiries in the first three weeks. Eight book. He hires his second crew (4 guys total).
Mike's still paying Thumbtack but half the leads are junk (wrong phone numbers, out-of-area, already-hired). He adds Lead Hustler — we take over Thumbtack + HomeAdvisor + Angi for him, dispute the trash, recover credits, drop his cost-per-lead.
Thumbtack costs drop 40% in 30 days from credit recovery. The remaining leads are higher quality. Mike books 3 more jobs from Thumbtack than the previous month, with 30% less spend.
No new services. All four engines (organic, Google Ads, Facebook Ads, lead platforms) running together. Mike's monthly investment stays the same. Volume grows on its own.
Google rankings now top-3 for "roofer" in 6 towns. Map pack listings have 28 reviews (was 3). Facebook ads found 3 winning creatives — gutter cleaning ads convert into roof inspections. By month 9, Mike is turning away work he can't schedule.
Mike now has 80+ happy past customers, but only 28 reviews. Most past customers haven't been asked. He adds Review Rocket — automated review requests + full GBP management + 100 postcards/mo to past customers.
Review count jumps from 28 to 41 in 30 days. The postcards trigger 3 past customers to schedule maintenance. Map pack ranking strengthens further.
Mike's past customers love his work, but they forget him. He adds Stay In Touch — email + SMS marketing automation, seasonal reminders, referral campaigns, win-back sequences for dormant customers.
4 dormant customers reactivate within 2 weeks. The referral program brings in 5 new customers in month 1. Past-customer revenue becomes a steady 25% of monthly bookings.
We start with the free foundation — website, Google profile, citations, lead tracking, real reporting.
As your business is ready, you add individual services one at a time — Google Ads, then Facebook Ads, then lead platforms, then reviews, then customer follow-up. Drop any service the month you don't need it.
No packages. No bundle commitments. No "you need all of these to get the discount."
You only pay for what you use, the month you use it.
Mike is a composite — a realistic illustration based on how we work with roofers. Your specific numbers will vary based on your service area, ticket size, close rate, and how much volume you want. We've seen service pros do 2× what Mike did. We've also seen pros where the playbook took 18 months instead of 12 because they were starting from a tougher spot.
What stays the same: the first year is genuinely free. Every service is genuinely month-to-month — you can add or drop any of them with 30 days notice. The exclusivity is real (one roofer per service area). And we genuinely won't take you on if we don't think we can deliver year-one results that earn the year-two retention.
What we don't do: we don't bundle services into "packages" you have to commit to. We don't do contracts. We don't hide setup fees in the small print. We don't take your competitor as a client while you're active. We don't work with you if you're not a service-pro business.
The only way to know if we're a fit is to talk. The first call is 30 minutes, costs you nothing, and we'll tell you straight whether your business is ready for this playbook.
Claim the free year, or schedule a 30-minute call. Either way, no money changes hands until year two.
Prefer to see the old menu of services + prices? See the à-la-carte menu (archived)
