An honest comparison
Me vs. the big agencies vs. doing it yourself.
I'm a solo specialist. Scorpion and RYNO are big national shops with hundreds of people. That's a real difference, and sometimes they're the better call. Here's the straight version, no spin.
| Hey Aaron! | Scorpion / RYNO | Doing it yourself | |
|---|---|---|---|
| Who does your work | Aaron, every time | A team you rotate through | You, after hours |
| Contract length | Month to month | Often 6–12+ months (read it closely) | None |
| Who owns the website, ads & leads | You, from day one | Sometimes them — ask before you sign | You |
| One shop per market | Yes, guaranteed | Usually no — they take your competitor too | N/A |
| Prices on the website | Yes, right here | Almost never | Free-ish, plus your time |
| Reach a decision-maker | Call and get me | Account manager, then a queue | You are the decision-maker |
| 24/7 support team | No — it’s one guy | Yes | No |
| National / multi-state scale | Built for local | Yes, big budgets | No |
Big-agency terms vary, always read the agreement. This is the pattern I see, not a claim about any one company's contract.
Be honest
Where the big guys genuinely win
- A support team on call around the clock
- Huge budgets and enterprise tooling
- Rolling out across many locations and states at once
- Someone always there if you're a 40-truck operation
If that's you, go hire them. No hard feelings.
The trade-off
Where a solo specialist wins
- You get me on the phone, not a rotating rep
- You own the website, ads, and data, forever
- One shop per market, your competitor can't hire me
- No contracts, no markup games, real prices on the site
If you're a 1–15 truck shop in East Texas, that's usually the better deal.