Booked Job

We designed, built, and now autonomously operate an entire content-marketing brand for the trades — a 157-page authority site plus a self-running engine that writes, films AI video, and publishes to 14+ platforms every day, with zero human hands on the wheel. This one isn’t a client; it’s ours — built to prove the system on ourselves.

CLIENT SNAPSHOT

Brand
Website
SEO
AI

Property: Booked Job (booked-job.com) — an owned Hey Aaron! Marketing brand, not a client
Industry: Marketing education & media for home-service contractors
Founder: Aaron Phillips
Reach: National (US trades) — a content brand, not a local-map-pack site
Audience: Phone-first, time-poor home-service owners burned by Angi / Thumbtack / HomeAdvisor
Positioning: “Get found. Get picked. Get booked.” — data-first, contractor-to-contractor, no agency pitch

THE MISSION

What this project set out to do.

The honest framing first: Booked Job is our own property, built from an empty scaffold — not a redesign, not a client. We built it to prove Hey Aaron can stand up and run an autonomous marketing brand end to end.

Prove it on ourselves.Build the system we pitch — a real authority brand for the trades, run in-house.
Publish everywhere.One engine → 14+ platforms daily, including AI short-form video with a custom “trades” voice.
Get quoted by AI.An llms.txt, a 2,271-line llms-full.txt, and answer-first structure for ChatGPT, Perplexity, and AI Overviews.
Own the audience.Email capture on 143 pages with an instant branded welcome email.
Run itself.GitHub Actions + a Cloudflare cron — 24/7, no computer on, self-healing when a platform rate-limits.

THE POWERS WE DEPLOYED