AARON-OPERATED SERVICE-PRO-FOCUSED NO AGENCY BS

Hero Web Design. A website built to book the job.

Hand-coded for your trade, not assembled from a template. Built to answer three questions fast: do you do this, are you legit, and how do I reach you.

Includes your logo and full brand kit — see below.

Aaron as Brand Man and AI Man together, building a website
Hero Web Design crest

What is Hero Web Design?

Hero Web Design is a custom, conversion-focused website — plus the logo and brand kit behind it — built to book the job. It’s hand-coded around your trade to answer the three questions every customer asks fast: do you do this, are you legit, and how do I reach you. And it’s the hub every other marketing service connects back to.

WHY THE WEBSITE COMES FIRST

This isn’t just a website. It’s the hub.

Every other service we offer either lives on this site or reports back through it. Reviews display here. SEO work happens directly on these pages. Email campaigns link back to landing pages built into this site. Ad campaigns run through pages we control. None of that works if the website lives somewhere we can’t reach.

That’s why we build and host the website ourselves instead of plugging into a site built somewhere else. It’s not about control for its own sake — it’s that none of this works from outside a site we can actually reach.

THE WEBSITE — YOUR HARDEST-WORKING SALESPERSON

Custom Website Features

Every visitor lands asking the same three questions. A site built to book the job answers all three before they have to ask — hand-coded for your trade, not assembled from a template.

See the full website portfolio →
“Do you do what I need?”

The first thing every visitor checks. Your site answers it on sight — the exact work you do, and the towns you’ll drive to.

Service Pages

Every service gets its own page that actually sells it — not one blurry list a customer has to decode.

Service Areas

Makes it obvious where you work, so the right customers know they’re in your zone before they dial.

Smart Navigation

Gets people to the exact service they came for fast — no digging, no dead ends, no “never mind.”

“Are you actually legit?”

The question that decides whether they call you or the next number down. Everything here says “real company” before you say a word.

Custom Design

Looks like your company — not the same contractor template every competitor in town is also running.

Trust & Proof

Reviews, credentials and real jobs, sitting right where a homeowner decides whether to trust you.

Mobile-First

Built for the phone first, where they’re actually looking — not a desktop site crammed onto a screen.

Fast Loading

A slow, clunky page reads as a slow, clunky company. Yours loads before they lose patience.

“How do I reach you?”

This is where a visitor turns into a booked job. Every page makes the next step obvious and easy.

Easy Contact

Call, text, request service or book — one tap, from any page, on any device.

Conversion Design

Layout, flow and calls to action arranged for one job: getting the phone to ring.

Sales Tools

Financing, offers and other reasons to say yes now — without a hard sell.

ALSO INCLUDED IN THE $500 FOUNDATION

Your logo and brand, done right.

Half of “are you legit?” gets answered before a customer reads a single word — by whether your logo and brand look like a real, established company. That part’s built too, and it stays consistent everywhere you show up.

Hero Logo Design

A mark worth remembering — usable on trucks, shirts, websites and tiny Google icons.

  • 20 trade-focused conceptsNot a single take-it-or-leave-it logo — real options to choose from.
  • Every file formatWeb, print and vector formats, usable everywhere you show up.
  • Truck & signage readyHolds up large and small — from a business card to a truck door.
  • You own itThe files are yours. No licensing fee, ever.
See the logo portfolio

Brand & Identity Kit

One company. Everywhere. Colors, type, voice, logo rules and practical assets your crew and future vendors can actually use.

  • Color paletteDefined and consistent across site, print and social.
  • TypographyA font pairing chosen for readability and brand tone.
  • VoiceNot just visuals — how the brand sounds in writing, too.
  • Usage guideSimple rules so your crew or a future vendor can stay on-brand.
Open the brand kit
THE AI ADVANTAGE

Machines explore.
Aaron makes the call.

AI SPEED
The Aaron Corps — five AI specialists working together

Five specialists. More directions, faster.

AI helps explore, compare and pressure-test far more design directions than any studio could sketch by hand — so nothing good gets missed.

HUMAN JUDGMENT
Aaron — the real human behind Hey Aaron, ready to come meet you+You!

The taste calls stay human.

Aaron makes the taste calls, protects your identity and arranges every final pixel — the real human who shows up for your business.

PRICING

$500/mogets you a
WebsiteHosting
THEN

You pay extra only for leads — priced by your market, so every dollar goes to what actually rings the phone.

?Your local lead costs appear here.

STRAIGHT ANSWERS

Good questions. Clear answers.

Do I actually own my website?+

Yes — full 100% ownership, including the master keys to both your domain and hosting, plus complete access to every file.

Not only do you own it, you hold the actual keys — domain, hosting, files, all of it. Nothing about this setup locks you into me; it locks the ownership into you.

What happens to my Google rankings if I cancel?+

Nothing shows up in the first 3 months — rankings only start to slowly degrade after that, as the site goes without fresh content, links, updates, and improvements, though they won't collapse entirely.

If you cancel and just let the website sit, you won't see any impact for those first three months. After that, the lack of ongoing work — fresh content, links, updates — will start pulling rankings down gradually, not all at once.

Will you connect the website to my CRM or other marketing software?+

Yes — Hero Web Design connects directly to off-the-shelf tools like HubSpot or Jobber, using their lead forms, feeding them data, and working with automations you already have set up.

If you're already running one of these platforms, we plug straight in rather than asking you to rebuild anything. Your existing lead forms and automations keep working, just fed by a site that's actually built to convert.

Can people book or schedule a job directly from the site, or does it just generate calls?+

Both — the site can connect to your existing calendars, recommend solutions like round-robin appointment routing for sales, or tie directly into your booking software live from the website.

We don't just build a page that generates a phone call and stops there. Depending on how your business runs, we can wire the site straight into the scheduling flow you already use — or help you set one up if you don't have one yet.

Will my site show up when someone searches "24 hour plumber near me" at 2am?+

The target is 8–10 focused keywords built around buyers actively searching to purchase in the neighborhoods you actually service — not 1,000 keywords or the #1 spot for a broad term like "plumbers near me."

You won't rank for everything, and that's on purpose. The organic traffic we chase is people in your service area who are ready to hire, not just anyone typing a search into Google at 2am.

What happens if I get a bad review — does Review Management mean you can get it taken down?+

No — a legitimate bad review can't be removed, but Hey Aaron! Marketing will fight to get illegitimate reviews taken down and craft a strong public reply to turn a fair one into a trust-builder instead.

There's no superpower for erasing a real complaint, and I wouldn't want one — that's not the game. But if a review isn't actually about you, or you've got a solid case, we'll push to get it removed. And if it's legit, the move is the reply: turn that turd into a golden goose egg with the right response.

Is my zip code exclusive to me?+

100% — Hey Aaron! Marketing doesn't take on two businesses in the same trade and same zip code, and the ordering system itself blocks a second same-trade order once a zip is claimed.

I don't make a big deal of it on the site, but it's a hard rule: I'm not going to bid against myself. Once your trade and zip are locked in, the system won't let another business in the same trade order that same zip.

How is this different from just getting a Wix site or hiring my nephew?+

A Wix site or a nephew-built site typically solves about 10% of the problem — having a website — while leaving the harder half unanswered: actually driving local homeowners to it and getting them to call.

I was a nephew once myself, and if he's offering to not just launch a site but get it producing new leads, go with him — it'll make Thanksgiving a lot more fun. But most DIY builders and site tools stop at "you have a website" and never get to the part where it turns strangers into booked jobs.

Why do you build and host the website yourselves instead of just connecting to my current platform?+

Because Hero Web Design is the hub every other service reports back through — reviews, SEO, ad campaigns, and email all connect directly into this site, and none of that works reliably from a platform we can't reach.

It's not about control for its own sake. Review widgets display live on the site, SEO work happens directly in the code, ad campaigns run through landing pages we control — if the site lives somewhere we can't touch, half of what makes the rest of the system work falls apart.

Does the logo and brand kit cost extra, or is it included in the $500?+

Included — the $500/month foundation covers a full logo design with 20 trade-focused concepts plus a complete brand and identity kit, no separate fee.

You're not paying extra to look like a real, established company. Colors, typography, voice, usage rules, every file format you'd need on a truck door or a business card — it's all part of the same $500, and the logo files are yours outright with no licensing fee.

NO PITCH DECK. NO MYSTERY PRICING.

Ready to activate something useful?

Pick the market, see the math and build the campaign around booked jobs—not marketing confetti.

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