Reach Local Homeowners
Put your business in front of potential customers throughout the areas you actually serve.
AARON-OPERATED • SERVICE-PRO-FOCUSED • NO AGENCY BS
Facebook & Instagram Ads. Find customers before they start searching.
Not everybody who needs a plumber, roofer or electrician is searching Google today. We put your business, offers and best work in front of local homeowners on Facebook and Instagram — then give them an easy way to become a lead. We handle everything: setup, strategy, targeting, ads, creative, landing pages, tracking, testing and ongoing optimization.
Not everybody who needs a plumber, roofer or electrician is searching Google today.
What is Facebook & Instagram Ads?
Facebook & Instagram Ads put your business, offers and best work in front of local homeowners before they're actively searching — fully managed strategy, creative, targeting, lead capture and ongoing optimization, for 15% of your ad spend.
WHY ADVERTISE ON SOCIAL
Get in front of customers before the search starts.
Search ads wait for the problem. Social ads plant the idea early — putting your name and your work in front of local homeowners who'll need you soon.
Creative Included
Ads, copy, images, graphics and ongoing creative refreshes are part of management — not another bill.
Turn Attention Into Leads
Offers, lead forms, landing pages and retargeting turn scrolling into customer opportunities.
Follow the Money
We track leads and booked opportunities instead of bragging about likes and impressions.
TWO DIFFERENT MACHINES
Search catches. Social plants.
This isn't a cheaper version of Google Search Ads — it's the opposite mechanism. Here's the difference.
Catch people already looking.
emergency plumber near me
They already have the problem. You're fighting to be the company they call.
See Google Search Ads →Find people before they search.
They're scrolling past somebody's grandkids and a brisket recipe…
You're interrupting them with:
"Still putting off that leaking water heater?"
TRANSPARENT PRICING
You decide the budget. Our fee is always 15%.
Same simple deal as the rest of Paid Firepower: Meta gets the ad money, Aaron gets 15% of whatever you spend. No setup fee.
$2,000 minimum$20,000
You Pay Meta$2,000
The money Facebook and Instagram use to show your ads.
You Pay Aaron$300
15% — everything required to build, create, manage, test, track and improve the campaigns.
Total per month$2,30015% management · no setup fee
Campaigns start at $2,000/month in ad spend. The 15% fee always applies to whatever you spend — scale it up or down whenever it makes sense for your business.
WHAT YOU NEED
We'll build the ads. You give us something worth advertising.
$2,000+ Monthly Ad BudgetPaid directly toward your Facebook and Instagram advertising.
A Real Service BusinessA clear service, service area and way for customers to contact you.
Access to Your Meta Business AssetsWe'll help connect the Facebook Page, Instagram account and advertising assets we need.
Photos & Videos When AvailableReal jobs, employees, trucks and customers make excellent raw material. Don't have much? We'll work with what we've got.
Someone Who Answers LeadsAdvertising can make the phone ring. It can't make somebody answer it.
THE ONE PART THAT'S ON YOUWe handle everything else.
EVERYTHING THE 15% COVERS
The whole managed program.
Fifteen moving parts, grouped into the four jobs of a social campaign that keeps improving.
Getting Started
The account, the offer and the map — built before a dollar runs.
Complete Setup
We build and configure your Facebook and Instagram advertising campaigns. No separate setup fee.
Offer Strategy
We help develop offers that can turn someone scrolling Facebook into someone interested in your service.
Local Targeting
We focus campaigns on the geographic areas and customers that make sense for your business.
The Ads Themselves
Scroll-stopping creative — and fresh creative before it goes stale.
Ad Creation
We write the headlines, copy and calls-to-action for your ads.
Creative Design
Images, graphics and appropriate ad creative are included instead of being another agency fee.
Creative Refreshes
We introduce new creative and messages as existing ads lose effectiveness.
Ad Testing
We continually test offers, copy, creative and campaign approaches instead of betting everything on one ad.
Capturing Leads
Turning a scroll into a lead — and getting a second shot at the ones that got away.
Lead Forms
When appropriate, we use Meta's lead forms so customers can request information without leaving Facebook or Instagram.
Landing Pages
When sending customers to your website makes more sense, we build and optimize the conversion path.
Retargeting
We can advertise again to relevant people who've already interacted with your business or website.
Tracking & Optimizing
Judged by leads and booked work — then the budget follows the winners.
Lead Tracking
We track the leads generated by the campaigns — not just likes, clicks and impressions.
Lead Quality Tracking
A cheap lead isn't valuable if nobody answers or buys. We look at lead quality and booked work when that data is available.
Budget Optimization
We shift advertising dollars toward the campaigns, offers and creative producing better opportunities.
Ongoing Management
We continually monitor performance, make changes and refresh campaigns.
Analytics & Reporting
We show what you spent, what it produced and what we're changing next.
PAID FIREPOWER
Three ways to get found.
All percentage-priced, all managed the same honest way. Run one, or stack them.
Google Search AdsCatch people searching.15% · $2K minimum · No setup feeGoogle Local Services AdsCatch people ready to call.15% · $2K minimum · $1,500 setupFacebook & Instagram AdsFind customers before they search.15% · $2K minimum · No setup feeYOU'RE HERE
PRICING
$500/mogets you a
✓Website✓Hosting
THEN
You pay extra only for leads — priced by your market, so every dollar goes to what actually rings the phone.
?Your local lead costs appear here.
STRAIGHT ANSWERS
Good questions. Honest answers.
What are Facebook and Instagram Ads for contractors?+
They put your business, offers and best work in front of local homeowners before they're searching — creating demand instead of waiting for it — with fully managed strategy, creative, targeting and lead capture. 15% of ad spend, $2,000/month minimum, no setup fee.
How many leads will I get for my budget?+
We don't promise a specific number — a $2,000 budget selling a $99 drain-cleaning offer and a $2,000 budget trying to generate $25,000 roofing replacements produce completely different results, and anyone giving you one universal number is oversimplifying. We don't promise cheap leads. We work to produce profitable customers.
How is this different from Google Search Ads?+
Google Search Ads catches people who already know they have a problem and are actively searching for a solution. Facebook and Instagram reach people before they're searching at all — you're introducing the idea, not answering a question they already typed into Google. Both work, but they're solving different problems.
What do you need from me to get started?+
Mainly a real budget ($2,000+/month), access to your Meta business assets, and whatever photos or video of real jobs you've got — we'll work with what's available. The one thing we can't provide: someone on your end to actually answer the leads once they start coming in.
Ready to activate something useful?
Pick the market, see the math and build the campaign around booked jobs—not marketing confetti.