One foundation. Pick your powers.
Every relationship starts with a real website and hosting that actually work. From there, add exactly what your business needs — nothing more, nothing you're not using.
Every relationship starts here.
A real website and hosting that actually work. This is the base — always on, never a toggle.
Add what your business needs. Skip what it doesn't.
Tap to add a service — it drops into your plan and rides along to the Start Website button. Cancel any of them anytime.
When you're ready to put money behind it.
Managed ad campaigns, priced at 15% of your ad spend. Spend-based, so they're planned on their own pages — not added to the fixed total above.
Google Search Ads
Catch people already searching for what you do.
15% · $2K min · No setup feeExplore →Google Local Services Ads
Get above regular results, pay per real lead.
15% · $2K min · $1,500 setupExplore →Facebook & Instagram Ads
Find customers before they start searching.
15% · $2K min · No setup feeExplore →PRICING
You pay extra only for leads — priced by your market, so every dollar goes to what actually rings the phone.
STRAIGHT ANSWERS
Before you build.
Do I have to start with the $500 package if I already have a WordPress site or a site elsewhere?+
Yes — the $500/month foundation is required because it's what gives your website the superpowers: automated content, performance tracking, paid ads, and continuous improvement all run on that base.
Yup. To enable superpowers, I need to own your website — and if you're in love with its look, feel, and conversions, it'll operate exactly the same way, just with a whole new set of superpowers underneath: automated content, performance tracking, paid ads that actually connect to results, and a site that keeps getting smarter. From there, paid ads feed the website, and the website grows and generates more.
What's the form with my zip code and trade for?+
That's the cost-per-lead calculator — it shows what buying a lead in your area actually costs across Google Search, Local Service Ads, and Facebook, before you commit to anything.
This gives you a real read on your local numbers up front, no guessing. Later, when you're ready to launch your site with me, you'll have the option to add paid ads with a monthly budget built around those same real numbers — not a generic industry average.
If I click Start Website and order one, how long will it take to get done?+
About 7 days to live — the moment you pay, you're forwarded to a 10-question launch form, you'll see your first draft within 2 days, and your site goes live within 7.
The launch form only takes about 15 minutes to fill out. The second you submit it, a larger research project kicks off in the background to develop your website, your brand voice, and your style — all built specifically around what you told us, not a template with your logo dropped in.
What do I need to get started?+
Just two things: a domain name and a free Cloudflare account with me added as an admin — both of which keep you as the full owner of your website and hosting.
That's the only hard requirement. From there, we get everything else set up on our end. Keeping the domain and hosting account in your name is what lets you stay the real owner while giving me and the team the access we need to build and run everything for you.
Do I have to do paid ads?+
No — paid ads are completely optional, and a solid playbook many clients follow is starting with just the website, letting it simmer, and gaining traction slowly on its own.
Success with that approach depends heavily on also having a rock-solid Google Business Profile — active, well-maintained, and collecting good reviews consistently. Website + strong GBP can carry a lot of weight before ad spend ever enters the picture.
Are you going to use AI images on my website?+
The ideal mix is mostly real: your actual photos, your logo, your library of on-site job images — AI is used only to enhance or touch up, and only when it's genuinely necessary.
The human eye can spot AI images from a mile away, so how — and how much — it gets used really matters. Real job photos build more trust than anything generated, and that's what we lean on first.
Why by zip code, and how many zip codes do I get with the $500 package?+
Most clients get 3 zip codes with the $500/month package — in rural areas or smaller-population towns, that often expands to 6–10 zips or an entire county, since the economics work differently there.
If you're in a small town where 3 zip codes wouldn't cover enough ground to make sense, tell me — we'll talk through what actually fits your market instead of forcing a number that doesn't work for you.
What does "one shop per trade per service area" actually mean?+
It means Hey Aaron! Marketing only works with one business per trade in each service area, so a roofer in your zip codes won't be competing against another Hey Aaron! roofing client for the same search rankings and ad space.
This is different from lead-farm platforms where the same lead gets sold to five contractors at once. Once you're locked in for your trade and area, I'm not simultaneously building the same playbook against you for a competitor down the street.
What's the difference between the $500 foundation, Visibility Powers, and Paid Firepower?+
The $500/month foundation (website + hosting) is required and always on; Visibility Powers are optional $200/month add-ons like SEO, Google Business Profile management, or review management; Paid Firepower is managed ad spend billed at 15% of budget, with a $2K/month minimum.
Think of it as three layers you stack based on where your business actually needs help. Everyone starts with the foundation. From there, you add exactly what's missing — nothing more, nothing you're not using — and every add-on can be cancelled anytime without touching the site underneath it.
Can I cancel a Visibility Power or Paid Firepower campaign without losing my website?+
Yes — the $500/month foundation and your Visibility Powers or Paid Firepower campaigns are separate, so cancelling an add-on never affects your live website or hosting.
Your site keeps running exactly as it is. You're just turning off one specific power, not the whole system — same as toggling any other subscription.
Ready to activate something useful?
Pick the market, see the math and build the campaign around booked jobs—not marketing confetti.