OWNER-OPERATED • CONTRACTOR-FOCUSED • NO AGENCY RUNAROUND
MISSION FILE
B&R Productions
A 30-year New Waverly exotic-alloy machine shop’s dead Durable template, replaced with a 170-page custom Cloudflare Worker site that captures leads with file uploads, emails a Monday-morning digest of every lead, tracks its own SEO and AI-search visibility in a live dashboard, and submits itself to 13 business directories on autopilot — solving CAPTCHAs along the way.
CLIENT SNAPSHOT
- Brand
- Website
- SEO
- AI
- Business
- B&R Productions — precision CNC machining, in business since 1994
- Industry
- Exotic alloys (Inconel, Super Duplex, 17-4 PH, titanium, Monel, Hastelloy) for oil & gas, aerospace, defense
- Location
- New Waverly, Texas — serving the Gulf Coast
- Target customer
- Buyers and engineers sourcing time-critical, hard-metal CNC work
- Service area
- Houston, Dallas, San Antonio, Austin, Conroe, Huntsville + 12 more Texas metros
THE MISSION
What this project set out to do.
- Own it.Free B&R from the Durable page-builder onto a hand-built site on infrastructure they control.
- Fix the money path.A real quote pipeline with file uploads — not a form posting to a dead endpoint.
- Go deep.Enough genuinely differentiated content to compete for long-tail oil & gas, aerospace, and defense machining terms.
- Be legible to AI.Welcome AI crawlers, ship an llms.txt, and watch which ones actually read the site.
- Work while nobody’s watching.A weekly lead digest and self-running directory submissions — zero manual upkeep.
THE POWERS WE DEPLOYED
The same lineup — pointed at a machine shop.
The same roster we run for service pros — here it is pointed at a machine shop. Each power is a real service on this site.
Brand Man + AI ManHero Web Design A fully custom 170-page site off the dead Durable template — a real design system, and a working quote form with file uploads (5 files × 25 MB) routed through Resend. And a brand-integrity call most shops won’t make: unverifiable claims (ITAR, ISO 9001, PPAP, DFARS) were scrubbed from copy and schema rather than embellished.
CF ManSuper Hosting Cloudflare Workers + KV + Cron + Browser Rendering + Email Routing. A cron fires every Monday at 8am and emails a digest of the week’s leads. A Puppeteer stack submits the shop to 13 business directories itself — solving CAPTCHAs via 2Captcha and auto-clicking the verification emails it receives.
Prompt ManSearch Engine Optimization 170 pages across industries × capabilities × materials × areas, plus 58 buyer guides and 50 machine whitepapers that regenerate their own PDFs. A full schema graph, llms.txt, RSS/JSON feeds, and IndexNow — and telemetry that tells you when GPTBot, ClaudeBot, or PerplexityBot read the site.WHAT GOT BUILT
The numbers.
“The biggest difference with Aaron is that he actually learns the business. We didn’t have to become marketing experts to work with him. He figured out what mattered, translated it into something customers understand, and handled the rest.”
BEFORE & AFTER
What changed.
| Before | After | |
|---|---|---|
| Platform | Durable.co template + broken form | Custom Cloudflare Worker, 170 pages |
| Contact | Quote form posting to a dead endpoint | File-upload quote form → Resend → KV → Monday digest |
| Content | Homepage + a few static pages | Industries × capabilities × materials × areas + 108 guides & whitepapers |
| Schema | Present, but claiming things it couldn’t back up | Full @graph — claims scrubbed to only what’s true |
| AI search | Platform default — effectively invisible | llms.txt + AI-crawler telemetry + IndexNow |
| Directories | None | Auto-submission to 13, self-verifying |
| Measurement | None | Live dashboard across GSC, GA4, Bing & Cloudflare |