Summer AC-out and winter no-heat are both “fix it right now” panics; the shoulder seasons are when you sell maintenance plans and replacements. The machine speaks emergency up top, financing and plans for the planners.
OWNER-OPERATED • CONTRACTOR-FOCUSED • NO AGENCY RUNAROUND
Marketing and lead generation for HVAC companies. I build the machine that books the HVAC calls.
A custom website, hosting, and a marketing system built to fill your schedule the moment the first heat wave and the first freeze hit — for one flat monthly fee. And I only take one HVAC company per area.
$500/month gets you the website + hosting. You pay extra only when you want leads — and you own all of it.
ONE HVAC CO. PER AREA.Your market, locked.
One HVAC company per area. Full stop.
Once you’re in for HVAC in your service area, I won’t build the same machine for the shop across town. I’m not going to bid against myself — and I’m not selling your lead to four other contractors like the lead apps do.
I Already Speak HVAC
I build for how HVAC actually sells.
You’re not a “small business.” You run HVAC, and your world has its own rules — emergency heat and cooling, financing, maintenance plans. The site and the campaigns are built around them.
“AC repair near me” and “furnace not working” spike on the first hot and first cold day of the season. Your campaigns are timed and funded to be loudest exactly when the temperature breaks.
A new system runs $6k–$15k, so homeowners need financing options, warranty clarity and reviews before they commit. That’s built into the site, not bolted on.
The real margin is the service agreement. The site, email and review engine are built to turn one repair call into a plan member who calls you first every season.
The Build
One foundation. Then the powers you want.
Everyone starts with a website that works. From there you add exactly what your business needs — and cancel any piece anytime without touching the site underneath.
Required Foundation
Website + Hosting + Brand
$500 / month
A custom, owner-you-keep website built to convert your traffic, on fast Cloudflare hosting, with your logo and brand kit included.
- Custom site built to book jobs
- Managed hosting + your own domain
- Logo + full brand kit, no extra fee
Visibility Powers
Get found without ads
$200 / month each · 6th free
SEO, Google Business Profile, review management, and local promotion that build your rankings and reputation over time.
- Local SEO + Google Business Profile
- Review generation + responses
- Add only what you need
Paid Firepower
Turn on leads when you want them
15% of spend · $2K min
Google Search Ads, Local Services Ads and Facebook/Instagram — priced on your real local cost-per-lead, managed end to end.
- Google Search + Local Services Ads
- Facebook & Instagram
- You control the budget, cancel anytime
Consent Resolve
Recover the ones who leave
$7 / exclusive lead
Most site visitors leave without calling. Consent Resolve identifies eligible ones, with consent, and hands them back as leads you own — never resold.
- Consent-first, exclusive to you
- Flat $7 per resolved lead
- ~10-minute install, no contract
Pricing
No pitch deck. No mystery pricing.
The whole foundation
$500/mo
✓ Website✓ Hosting✓ Brand + Logo
Then you pay extra only for leads — and only when you want them.
Month to month. You own the site, the domain, and the hosting — always.
Proof, Not Promises
The same machine, ready for HVAC.
HVAC isn’t a named case study yet — but the build system behind it has taken on everything from a rural machine shop to a legal poker room, and it’s the same engine your version runs on.
The Same Machine · Any Trade
Built for booked jobs — not brand awareness
HVAC isn’t a named case study on the public roster yet — but the engine is proven: a legal poker room ranked #1 in Google, a 238-page site shipped in 14 days, a custom Cloudflare build for a Midwest machine shop, and a roofing company’s whole account untangled and re-ranked. Your version is that same machine, tuned to how your trade sells.
238pages built in 14 days — First Byte
#1organic “poker near Huntsville” — Deuces Wild
296pages, custom Cloudflare — Midwest CNC
$0per e-signature — Polk County
Stop Renting, Start Owning
This isn’t a shared-lead app.
Lead apps rent you the same homeowner they rented to four other HVAC companies. I build you an asset that’s yours.
Shared-lead platforms
- The same lead sold to 4–5 HVAC companies at once
- You’re racing competitors to call first
- Rent forever — stop paying, it all disappears
- Your reputation lives on their platform
Hey Aaron! Marketing
- Leads that are exclusive to you
- One HVAC company per area — no in-house competition
- You own the website, domain and hosting
- A brand and rankings that compound every month
Straight Answers
What HVAC owners ask me first.
What if another HVAC company in my area already signed up?+
Then I can’t take you — it’s one HVAC company per service area, and once a territory’s claimed for HVAC, it’s locked. Your money builds your rankings, not a bidding war against a client I’m also working for.
Text me your service area first thing. If it’s open, I’ll tell you straight; if it’s taken, I’ll tell you that too instead of stringing you along. First HVAC company in owns the area.
I already have a website — do I have to start over?+
Usually yes, and here’s the honest why: the superpowers only work when I control the site — SEO in the code, review widgets, ad landing pages, and lead recovery all plug directly into it. If it lives somewhere I can’t reach, half the machine doesn’t run.
If you love how your current site looks, we can rebuild it to feel the same — you just get a real engine underneath it, and you own every file when we’re done.
How is this different from buying shared HVAC leads?+
Shared-lead apps sell the same homeowner to four or five HVAC companies and make you race to the phone. I build you exclusive leads and an asset you own — one HVAC company per area, your website, your rankings, your reputation.
Rented leads stop the second you stop paying. A website that ranks, a Google profile full of reviews, and a brand homeowners trust keep working — and they compound instead of resetting every month.
Do I have to run paid ads?+
No — ads are optional. Plenty of HVAC companies start with just the website plus a strong Google Business Profile and reviews, let it build, and turn on paid leads later to pour fuel on it right before cooling or heating season.
When you do want ads, the budget is built on your real local cost-per-lead, not a generic number — and you can cancel or pause any month without touching your site.
How fast until I’m booking service calls?+
Your site goes live within about 7 days of ordering, with a first draft in 2. If you flip on paid ads, calls can start almost immediately; organic rankings and reviews build over the following weeks and months.
I won’t promise you a full schedule by Friday — anyone who does is lying. What I’ll promise is a machine that’s live fast and gets stronger every month you run it.
Do you only work with HVAC companies?+
No — I work with service pros across the trades, but only one business per trade per area. For HVAC specifically, that means your market is exclusive to you, and I bring what already works for home-service pros instead of guessing.
The build system is the same machine no matter the trade; the HVAC playbook — seasonal timing, financing, maintenance plans — is what makes your version of it hit.
Is your area
still open?
Text me your city and I’ll tell you straight if HVAC’s still available there — and exactly what I’d build first to start booking jobs.